Anza Tent Design
- Art Direction
The goal of this brochure was to take a tent manufacturing company, which is a boring process to look sexy and glamorous. The first step of the brochure was to storyboard the process of making a large-scale event and infuse it with energy and style. Each spread was a step in designing the tent from material cutting, sewing to the end shipping process.
After the brochure was released, InTents Magazine did a story on the unique marketing approach.